SEO Analyst & Digital Marketer specializing in organic growth, automation tools, and AI-driven search strategies. Currently driving results at BankBazaar — one of India's leading Fintech platforms.
I'm Himanshi Bansal, an SEO Analyst and Digital Marketer based in Bangalore, India. I specialize in turning data into actionable SEO strategies that drive real organic growth.
Currently working remotely at BankBazaar (a leading Fintech company based in Bangalore), I manage multiple product verticals, conduct deep Google Search Console analysis, and have built automation tools that streamline SEO workflows at scale.
I'm passionate about the intersection of AI and SEO — particularly Generative Engine Optimization (GEO) and how AI-driven search is reshaping digital visibility. I stay ahead by continuously learning and applying the latest techniques in LLM SEO, schema markup, and content optimization for AI-powered search engines.
My MBA with specialization in Digital Marketing from AKTU gives me a strong foundation in both strategy and analytics, enabling me to bridge the gap between technical SEO and business goals.
2+ years of hands-on experience in SEO analytics, automation tool development, and driving organic growth.
A comprehensive toolkit built through real-world experience in SEO, analytics, automation, and digital marketing.
From automation tools to SEO presentations — here's what I've built and delivered.
A competitive SEO tool that compares key content elements of two competing webpages to identify missing opportunities.
A bulk SEO audit tool that scans multiple web pages to find broken external links and generates a detailed downloadable report.
Built for internal use at BankBazaar to automate bulk image uploads across web pages.
Built for internal use at BankBazaar to automate competitive SEO analysis.
Collaborated with the content team to strategize, optimize, and launch 200+ new landing pages targeting high-intent keywords to boost organic visibility across product verticals.
Continuously upskilling to stay ahead in the evolving world of SEO and AI-driven search.
Studied the shift from keyword-based ranking to answer-based optimization. Learned how to make content citation-worthy for AI models like ChatGPT, Perplexity, and Google SGE.
Explored how large language models retrieve and surface content differently from traditional crawlers. Learned prompt-based content writing strategies for AI-generated search results.
Deepened understanding of how Google and AI engines evaluate Experience, Expertise, Authoritativeness, and Trustworthiness signals to rank and surface content.
Learned to implement structured data to achieve rich results (star ratings, FAQs, prices) in Google SERPs, and how schema helps AI engines understand website content better.
Understood how AI converts text into embeddings, how RAG systems retrieve documents, and the difference between keyword search and meaning-based semantic search.
Explored NotebookLM, Google AI Studio, and Claude AI for automating SEO tasks, building workflows, and boosting productivity through AI-assisted content and analysis.
Open to exciting SEO, digital marketing, and growth opportunities — hybrid or remote. Feel free to reach out for collaborations, freelance work, or just to say hello!
I'll get back to you within 24 hours.